A website is Your Online Representative
Would you lay the foundation for your new home yourself? Or would you hire someone who knew nothing about interior design to decorate your new home? Most of us wouldn’t. We would hire a professional to insure that we get the best results possible. A professional designer knows how to direct your website to your target audience. First impressions are very important, and if your website represents your company in a professional manner you will gain customers that would otherwise be missed or lost.
When hiring a professional designer, not only should they know how to create a beautiful image, but also how to give you the image that’s effective for your business and industry. A skilled designer should know the importance of marketing as well as creativity. An effective website should be unique, easy on the eyes, have easy navigation, load efficiently, and work properly with all of the major Internet browsers.
Being One Step Ahead of the Competition
Competition is present in every industry, and businesses are using the Internet to gain an edge over their competition. If your competitors have a web presence before you do, they are already a step ahead. But, if you launch a more effective website, you will have that edge.
Uniqueness / Customization
How are you going to make your website stand out? There are millions of websites on the Internet. As of 2013 there were close to a billion. Purchasing a nice template may seem like an easy, cost-efficient solution, but you risk having your website look like several others. Also, many custom features that you may need for your website such as contact forms, galleries, forums, and other special scripts are simply not available with pre-made templates. If you have a website built with a pre-made template and in the future you want to expand it, chances are you will have to rebuild the whole site to include the custom features that you need.
A Clear Message
A professional web designer is experienced in knowing how to effectively communicate your message. They are also skilled at marketing as well as relaying your message through the use of colors, fonts, shapes, layouts, and more to deliver the message that best represents your business.
The Power of Search Engine Optimization
One of the most important factors of a website is its presence in the search engines. It is useless to have a great website if it does not show up among search engine results. A high search engine ranking is important not only because it is free, but it is usually the number one way potential customers will find you on the Internet. A professional web designer knows how to develop your website in a way that search engines can easily read and rank your page. This is known as search engine-friendly. The result would be a decent ranking in the search engine listing. This is the most effective and legal way to insure top rankings for your website.
Browser incompatibility occurs when a website doesn’t show the same way or appears “broken” to site visitors on different browsers. The reason for this is that different browsers (Internet Explorer, Netscape, Mozilla, Safari, etc.) have different standards for displaying web pages. What looks perfectly fine in Internet Explorer may show up as a jumbled mess in Netscape. Professional web designers are skilled at knowing how to make websites display properly on a multiple browsers. An efficient web designer will test your website across browsers, insuring that the majority of people on different browsers can view your website the way it should be displayed.
A Worthy Investment
Having a professional website will give your business an edge that no pre-made template website can give you. Your website will be something that thousands of people around the world may view everyday. Make sure your website represents what you want the world to see. A pre-made template website may seem cost-efficient and easy, but in the long run, it’s more beneficial to your business to hire a professional designer.